It came as a sad sign to me Tuesday when Rick Santorum decided to drop out of the race for the Republican nomination for President. I believed that Sanotrum brought a dimension to the race that Romney refused to embrace, and that is the social issues that prominently represents the GOP platform. It was the prominent roles that issues like abortion, gay marriage, and not to mention health care that made this Presidential Primary process so unique from years past.
These past couple of months have shown us just how diverse the Republican party is. From the far right conservative wing that represented Santorum. To the moderates of the party that represented Romney. This race has helped us learn that there is more than one definition of the word conservative.
From the beginning Romney has ran a general election campaign while his opponents have run a primary campaign. With far superior organization he did something that some of his opponents didn’t, and that was actually get on the ballot. Throughout this whole process Romney has tried to survive the delicate balancing act that is trying to appeal to both moderates and conservatives alike in the party. From the beginning of his campaign Romney has constantly attacked President Obama for his failed policies both domestically, and his non-existent foreign policy. Because of this it ended up exposing Romney’s moderate views which he took a tremendous beating from fellow Republicans for, especially the tea party. But to Romney’s credit he deflected the attacks by focusing on Obama and by launching a plethora of negative attack ads against his opponents.
But in the end all conservatives will rally around Romney. No matter how much they complained about him not being a “true conservative” is the fact that he is a much better candidate for President than Obama. But the road to the White House will not be easy. In the primary races Romney consistently outspent his opponents and enjoyed a virtual monopoly on the air ways. But this will not be the case during the general election. Romney will be the underdog for a change and there is no doubt that he will be the one being outspent by Obama. This election will be summed up by interest groups and big unions donating millions of dollars to try to “buy” the election for one of the candidates. The election also should supply no shortage of mudslinging from the Obama campaign as he has four years of failed policies to defend, and he has proven that he is not afraid to call out anybody who disagrees with him; take for example the Supreme Court. But in the end this historic election will come down to two things for the Republican party. The first is that Republicans must have the ability to facilitate Romney’s message to independents and gain their support, and second they must distance Romney from Obama care.
The former part of the last statement will come down to Romney’s debating skills and his ad campaign. This is where I believe the Republican National Committee did an exceptional job helping potential voters decide which Republican candidate they would support for President by setting up a historic number of debates so that all candidates could articulate their message to the public on an even playing field. These debates not only exposed the candidates but it sharpened their debate skills which will need to be at a truly superior level to defeat the well-spoken Obama. Romney’s campaign must also have a strategically thought out communications strategy. With the inevitability of being outspent, Romney and his Super PAC need to focus their attack ads on one thing; Obama’s failed strategies. From the stimulus package to the abandonment of our ally Israel, the list can go on and on and these ads must reflect those failed policies. In order to win though the Romney campaign must stay on the offensive as they can not give Obama and the Democrats the ability to try to fabricate lies against the GOP like they have already tried to do with the “war on women”.
But even with that said if independent voters can’t determine the difference between Obama and Romney then they will most certainly vote for Obama. Romney must find a way to show that the health care plan he implemented in Massachusetts is different than President Obama’s Affordable Car Act, even though Obama used Romney care as his foundation for Obama care. Worse yet for Romney, if the Supreme Court does overturn Obama care than Obama’s campaign will most certainly try to use this ruling as justification that the whole idea of requiring citizens to purchase health care coverage is Romney’s idea and this ultimately is his fault.
This Presidential election ride is far from over. We have seen everything from Romney being called an “Etch A Sketch” to other candidates calling each other “Liars.” This election will take many more twists and turns as this will be one of the most highly contested elections ever as both parties have proposed completely different vision for America, and it is up to only the American citizen to decide who should lead our country. Do your part this fall; get involved in politics and support your favorite candidate!Tweet