CNN has asked the Ron Paul campaign to submit a 30 second ad fto be used when going into commercial during the November 28th YouTube debate on CNN. The Paul campaign has decided to pick from ads submitted by grassroots film producers. by Walt Thiessen
(libertarian)
Monday, November 19, 2007
The Ron Paul 2008 website today is featuring an article in which they announce that grassroots video producers are being invited to submit a 30 second ad to the campaign. All submitted ads will be reviewed by a panel of experts, who will pick the 4-6 best ads to be submitted to the campaign's senior staff, who will then select the winning ad to appear on CNN during the November 28th CNN/YouTube debate. According to the campaign, "CNN has requested for the campaign to submit a 30 second ad to be used as a bumper when going in to commercial during the November 28 CNN/YouTube Debate. The national campaign has asked us, the Ron Paul Grassroots Supporters, to be the ones to develop the ad to be shown!"
There are rules associated with this unusual contest which must be obeyed, and they are as follows:
Ad must be exactly 30 seconds; no more, no less.
Ad will be shown for the FIRST TIME EVER PUBLICLY during the debate. Any video uploaded to YouTube for public viewing or accidentally placed on the Internet will be disqualified. Carefully guard your work and be sure to upload your video as "private"
Ad must be available in both NTSC-ready format (for TV viewing) and smaller YouTube-size for review.
NO copyright violations. Must use original music, video and images, or need to have permission. If permission received, documentation MUST be provided for review.
Ads will be sent to us no later than Friday, November 23 at 8:00 AM Eastern Time, no exceptions.
Currently submit any questions or ads to rp.ad.comp@gmail.com. I'm hoping to have another available option for submission very soon -- see the Ron Paul Ad Competition channel for regular updates.
After the ads are submitted, the following steps will take place:
A group of marketing professionals will review the ads on Friday, November 23 and narrow down to a group of 4-6.
The final videos will be sent to the national campaign for their review on Saturday, November 24 at 12:00 AM (Midnight) Eastern Time.
The national campaign will select one (1) video of the 4-6 finalists to send to CNN on Monday, November 26 at 5:00 PM Eastern Time.
The selected ad will be shown during the CNN/YouTube debate on November 28th!
Given the popularity of amateur video making among Paulites, this should turn into a very interesting competition. May the most creative ad win!
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Am I misremembering the unhappiness with the quality of ads the Paul Campaign paid to have made? The contretemps was all over the lists for a while there. I even got a couple of calls about it.
Activists have made the best videos and what is happening here is a fall back on the part of the HQ that still gives them control. But are they capable of making that determination? They have never demonstrated that to be the case. If those in the office do not know what makes a great ad then how is having them look at the ads going to help matters?
Instead what could be done is to use Chip In to fund the ad activists agree is best.
That could work like this. Contact the stations to ask what the length should be, 30 sec. or whatever. Then set up the criteria, list them on a Ron Paul site or all the sites, given how it works. There are a lot of sites doing great stuff. Ron Paul Online, Daily Paul, vote4ronpaul.net - the list is amazingly long and the innovation and originality is mind bogglingly impressive. Then let people watch them and talk about it.
The ability of the grass roots Paul Activists to cooperate and work together, making right-on decisions, has been very impressive. Concensus on issues is reached; action taken and the movement grows.
Then you put up the one, or maybe the top three on Chip In and let people pay to put them on the air directly. There are lots of stations; people could compete to do their own areas, too. Done that way the whole thing would also be a news story, sort of like the Money Bomb, an innovation direct from the idea of an individual who persuades others to climb on board to take that message to the media and minds of Americans. That idea shattered the status quo providing huge break out for Ron.
Ron's candidacy means rolling back the state so the people can govern themselves.
